Oringo Shoes
Over the last ten years, we've updated our store POS and ERP systems every few years, but we've always stayed with the Vital CRM from Galaxy Software Services. They really understand the importance of customer relationships and what matters most to customers. They don’t just help solve problems—they keep bringing in fresh tech and services, which is why we've kept working with them all these years.
Over the last ten years, we've updated our store POS and ERP systems every few years, but we've always stayed with the Vital CRM from Galaxy Software Services. They really understand the importance of customer relationships and what matters most to customers. They don’t just help solve problems—they keep bringing in fresh tech and services, which is why we've kept working with them all these years.
High customer loyalty with a 60% repurchases rate
High open rates for marketing and messages, ranging from 36% to 45%
Re-engaged inactive customers after two or three years through targeted marketing
Brand Story
Since its founding in 2006, Oringo Shoes has combined the exquisite Taiwanese handmade leather shoe craftsmanship with modern technology, delivering professional yet friendly service. Whether at physical stores or online platform, customers enjoy a seamless and heartfelt experience.
In 2022, Oringo Shoes took a bold step by acquiring Best Shoe Factory, a nearly 40-year-old institution and Taiwan’s only remaining maker of leather-sole shoes. Committed to preserving this cherished craft, Oringo launched a crowdfunding initiative, inviting customers to join the journey of creating the products, sharing the timeless value of handmade leather shoes with more people.
Challenges
- Competing with low-cost imports in price-sensitive markets
- Centralizing and synchronizing data across multiple channels
- Maintaining customer engagement and brand loyalty in the digital age
Vital Solutoin
- Building Brand Emotional Connections with Oringo and Driving Customer Loyalty
Vital CRM： Building Brand Emotional Connections with Oringo and Driving Customer Loyalty
At Oringo Shoes, customers are more than a transaction—they are real people with stories and emotions. While most e-commerce brands struggle with low repeat purchases, Oringo boasts an impressive 60% repurchase rate. This success stems from leveraging Vital CRM by Galaxy Software Services, which tracks customer journeys and preferences to deliver seamless, high-quality service both online and in-store. By combining smart tagging and personalized SMS reminders, Oringo infuses the devoted spirit of handmade leather shoes into every after-sale touchpoint. Some customers have returned after two or three years of inactivity, thanks to SMS reminders that re-engaged them.
Ringo Tseng, Representative of Oringo Shoes
Shin-Ju Tseng, Representative of Oringo Shoes, emphasizes that Vital CRM goes beyond tracking purchases—it fosters genuine emotional connections. It helps Oringo understand customers’ needs, ensuring every interaction feels professional yet warm. From recording try-on details like shoe style, color, and size to offering digital fit cards sent via Line, Oringo ensures customers can effortlessly find the perfect fit, whether shopping online or visiting another store. This thoughtful approach saves time and enhances the shopping experience, making every visit feel personal.
Oringo’s commitment extends beyond sales to building lasting friendships with customers. VIP status isn’t about spending—it’s earned through authentic, heartfelt interactions. In 2022, Oringo took over Best Shoe Factory, Taiwan’s last leather-sole shoemaker with a 40-year legacy, to preserve the island’s artisanal heritage. Through crowdfunding, Oringo invites customers to participate in the birth of the products, sharing the value of handmade artistry. By doing so, Oringo not only drives loyalty but also champions the sustainable future of Taiwan’s shoe industry.
